Personal BRANDING is a LEADERSHIP REQUIREMENT…
“Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.
Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories. Managing your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon. “(Author: Glenn llopis)
By Ferdie Heunis
Have you ever heard the saying, ‘’you are one in 1 million’’. A saying used to create a sense of uniqueness, or to place value on the intended individual.
I want to challenge this particular saying. According to research done by Gallup, the chances that somebody has the same talents as you is one in 40 million. Think about that in a South African context. The possibility that someone else in South Africa has the same talents as you, is one. There might be one other person in South Africa that has the same talent that you have. And that is just talents. That’s not even considering your race, your gender, your culture and your age, just your talents.
We can therefore draw the conclusion that there is basically no one in South Africa, maybe even the world that can express themselves the way you can express yourself. When I heard this the first time it really stirred something in my heart. It gave me a sense of purpose. For the first time, I realized that there is no one, at least in my immediate community, that can express themselves the way I can express myself. I felt like I had a role to play.
It is for this reason that I’m sending you this message today. You have a unique role to play in the world that you find yourself in, and only you and you alone can play that role. The famous writer Ralph Waldo Emerson wrote, what lies behind you and what lies in front of you pales in comparison to what lies inside of you. You have the talents on the inside to make a difference in your world. Why not take the time to identify your talents and then utilize them to build your household as well as your community.
The world really needs every single one of us to rise up and utilize our talents to bring sustainable change.
I want to challenge you for 2023! Take time to identify what lies on the inside of you and develop it intentionally! People who understand what they are talented in have an increased self-awareness as well as better engagement with the world they find themselves in. They collaborate easier and when we collaborate we build sustainably for future generations.
It is your time to ROARRR.
By David Mchina
We have all experienced the thrill of the beginning of a new year. Everyone is motivated to start the new season of their lives with new resolutions, a new way of thinking and new goals to reach.
While having this type of mindset is great and looks and sounds like you have your year planned out, persevering in this mindset is more important than simply having it. We all know or have experienced the beginning of February, March and for the stronger ones April where the excitement of achieving the resolutions or goals, like a quarter of a candle in a two-hour loadshedding period, begins to die out. Suddenly there is no motivation to achieve anymore and no ‘drive to thrive’. These are the moments where something more than a mindset gets to kick in, good HABITS.
Aristotle once said, “we are what we repeatedly do. Excellence, then, is not an act, but a habit.” And the exact same can be attributed to the opposite, the lack of excellence is also a habit. While for many of us the focus is usually on ‘WHY’ and the WHAT’ we want to achieve, most of us never go into the ‘HOW’ will I achieve it. Habits are the systems we put in place that hold us together in the times where we are not motivated to continue with our pursuit of greatness.
In our previous article it was mentioned that the world really needs every single one of us to rise up and utilize our talents to bring sustainable change.
Sustainable change will be brought about by sustainable habits. The common notion is that one needs to make a big change and make it NOW in order to see a change, but I want to challenge that notion by saying, begin with a small habit, something you can do for 5-10 minutes a day, and once that is established start building on it. 1% difference compounded a day for 365 days will make a difference of 36.7. That is an exponential increase of 3670%!
You don’t believe me? Why don’t you punch it in your calculator?
In conclusion, I want to challenge you for 2023! After taking time to come up with your resolutions, come up one with small healthy habits that you will start at the beginning of the year that will help you build towards your goal. Don’t make it complicated, just something you can do for 5-10 minutes every morning or evening. Once it is established, build more habits onto that and come April, you will have an established system that will carry you for the year.
You can get involved today by sponsoring a youth at R99.00 once off. Participants will be taken through the “I am a BRAND” process, which includes the online course and the three related personal development webinars.